Signage Design & Strategy
A sign is only as good as the design behind it. Concept, typography, material selection, proportion, layout — these decisions determine whether a sign commands attention or blends into the background, whether it feels like part of the architecture or bolted onto it, whether it elevates a brand or merely identifies it. We have an in-house design team that works across the full range of signage — from a single exterior identification sign to a complete multi-building wayfinding program — with the craft and judgment that great signage design requires.
Get the results you expect from a team you can trust
Design That Serves the Sign
Signage design is a specific discipline. A layout that looks great on screen may not work at the scale and viewing distance of the finished sign. A font that reads clearly in print may not hold up fabricated in metal at three inches tall. A color that’s on-brand in a brochure may not translate to a translucent polycarbonate channel letter face. Our designers understand the constraints and opportunities of physical sign fabrication — they design for the medium, not just for the eye.
Working From Your Brand Standards
For clients with established brand identities, we work from brand standards documents and design files to ensure signage is consistent with every other touchpoint. We extend your brand into the physical environment with precision — correct colors, correct typography, correct proportions — and we flag it when a brand standard doesn’t translate well to a sign application and needs to be adapted rather than applied literally.
Developing New Identities and Sign Programs
For clients without established brand standards, or for new projects requiring a signage-specific design language, we develop original design systems — typographic standards, color palettes, material specifications, and layout frameworks — that can be applied consistently across every element of the sign program. The result is a cohesive visual system rather than a collection of individual signs.
Renderings and Approvals
Before anything goes into fabrication, we produce detailed renderings that show exactly what the finished sign will look like in context — on the building, in the space, at the right scale. For complex programs, we produce full sign schedules with specifications for every sign type. Nothing goes to production without client approval, and nothing reaches the client as a surprise.
Signage Design & Strategy FAQs
Both. We offer design as a standalone service for clients who need design work done independently of fabrication — whether they’re putting the project out for competitive bid, working with a separate fabricator, or simply need design development before they’re ready to commit to production. Design fees are quoted separately from fabrication.
Yes. We regularly collaborate with external design agencies, brand consultancies, and in-house creative teams. We function as the signage-specific technical partner — translating design intent into fabrication-ready specifications and flagging anything that needs to be adjusted for the medium.
We work primarily in Adobe Illustrator and accept AI, EPS, PDF, and high-resolution image files. For brand assets, vector files are strongly preferred. We’re happy to provide a detailed file requirements document for any specific project.
Have an Idea? Let’s Turn It Into a Sign.
Work with our team of experts who will review your idea, ask the right questions, give insightful suggestions, and point you in the right direction.