Hospitality & Restaurants
In hospitality, the experience begins before the guest walks through the door — and signage is a bigger part of that first impression than most operators realize. The awning that frames the entrance. The blade sign visible from the end of the block. The neon in the window that stops people on the sidewalk. Inside, the menu board that guides decisions, the dimensional letters above the bar, the wall graphic that sets the tone of the room. Every sign in a hospitality environment is doing experiential work, not just informational work.
Hospitality & Restaurants
Exteriors That Draw People In
Awnings, canopies, channel letters, blade signs, swing signs, neon, illuminated cabinet signs, window graphics — we produce the full range of exterior hospitality signage, designed to be visible, on-brand, and built for the specific conditions of each location. For hotel properties, we work at every scale — from boutique entrances to large-format facade installations.
Interior Signage That Sets the Mood
A hand-lettered bar sign. A neon piece above the host stand. Gold leaf on the front window. Dimensional letters on a feature wall. Interior hospitality signage contributes to atmosphere in ways that are felt even when they’re not consciously noticed. We produce interior signage across every technique and material, with the craft and attention to detail that the best restaurant and hotel environments demand.
Menu Boards That Work
A menu board communicates brand, guides decisions, and affects what guests order. We produce static menu boards in chalkboard, printed acrylic, brushed metal, dimensional letters, and backlit formats, as well as digital systems for high-volume operations and multi-daypart concepts. The goal is always a board that’s clear, on-brand, and doing its job without the guest noticing it’s doing its job.
Outdoor Dining: Vestibules and Dining Sheds
We’ve designed and built outdoor dining structures for restaurants across New York City — custom dining sheds, seasonal vestibules, sidewalk seating enclosures — designed for the specific conditions of the site, compliant with NYC’s outdoor dining regulations, and built to hold up through the seasons. We handle the permitting process from start to finish.
Hotel Wayfinding and Identification
A complete hotel signage program covers exterior identification, lobby directories, wayfinding throughout the property, room number plaques, ADA-compliant signage, and branded environmental graphics. We design and produce complete hotel sign programs that work as a cohesive system and hold up to the demands of a high-traffic hospitality environment.
Hospitality & Restaurants FAQs
Yes. We’re experienced working in occupied hospitality environments. Most installation work can be completed during off-hours or low-traffic periods, coordinated with management to minimize disruption.
Yes. Exterior hospitality signage — awnings, projecting signs, illuminated signs, vestibules, and outdoor dining structures — all require permits in NYC. We manage the full permitting process, including DOB filings and, where applicable, Landmarks Preservation Commission approvals. We also handle permit filing nationwide.
Yes. We work with hospitality groups to develop signage standards that can be replicated consistently across properties — same quality, same appearance, same installation standard at every location. In the past we’ve handled rollouts of a dozen or more locations simultaneously.
