Eataly
Full service interior and exterior signage
Eataly brought an entirely new kind of food experience to America — and they needed a signage partner who could keep pace with their ambition. Since their first New York City location opened in 2013, we’ve been that partner: delivering architectural signage, promotional graphics, and everything in between across every Eataly location in the country.
A New Kind of Food Hall, A New Kind of Partnership
When Eataly opened its first American location in New York City in 2013, it introduced something the country hadn’t quite seen before — a sprawling, immersive Italian food hall where a casual lunch, a serious dinner, a cooking class, and a full grocery shop could all happen under one roof. The scale of the concept demanded signage that could match it: bold enough to command attention, refined enough to honor the brand, and consistent enough to hold together across an enormously complex retail environment.
Building an Identity From the Ground Up
From the outset, our work with Eataly went beyond supplying signs — it was about helping to establish a physical brand identity in a new market. For the flagship New York City location, we produced a comprehensive signage program that spanned exterior architectural signage, illuminated and non-illuminated dimensional letters, awnings, blade signs, and interior identification throughout the space. The result needed to feel authentically Italian and unmistakably Eataly — warm, considered, and built to the quality standard the brand demanded.
Scaling Across the Country
As Eataly expanded across the United States — to Los Angeles, Chicago, Boston, Dallas, Miami, West Palm Beach, and additional New York City locations — we expanded with them. Each new location brought its own architectural conditions, its own permitting environment, and its own set of site-specific challenges. What remained constant was the signage standard: the same materials, the same quality of fabrication, and the same level of installation precision at every location, regardless of geography. For a brand built on consistency of experience, that consistency in signage isn’t a detail — it’s foundational.
A Full-Service Production Partner
Our relationship with Eataly extends well beyond architectural signage. Throughout the year, we produce a high volume of large-format printed promotional graphics and marketing signage — printed on vinyl, Sintra, and other substrates — that support Eataly’s seasonal campaigns, product promotions, and in-store events. This ongoing production work requires speed, color accuracy, and the ability to turn around materials on retail timelines. It’s a different kind of work from architectural sign fabrication, but it’s held to the same standard.
Fabrication and Installation, End to End
For every Eataly location and every campaign we support, we handle both fabrication and installation. That end-to-end ownership matters — it means there’s a single point of accountability for the quality of the finished work, and it means the team installing the sign is the same team that built it. For a client operating at Eataly’s scale and pace, working with a partner who controls the full scope isn’t just convenient. It’s essential.
A Decade-Plus Partnership
More than a decade into our relationship with Eataly, the work continues to grow. The introduction of Eataly Caffè — a smaller-format concept launched in New York City in 2025 — brought new signage challenges and new creative opportunities, and we approached them the same way we’ve approached every Eataly project: as a true partner invested in the outcome, not just a vendor filling an order. That’s the relationship we’ve built, and it’s the one we intend to keep.
Hear What Our Clients Have To Say
Great signage starts with a great partnership. These are just a few of the clients who’ve trusted us to get it right.
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